“It has been said, ‘time heals all wounds.’ I do not agree. The wounds remain. In time, the mind, protecting its sanity, covers them with scar tissue and the pain lessens. But it is never gone.” -Rose Fitzgerald Kennedy
FIRE UP THE GRILL, SUMMER IS HERE!
In a matter of days, it seems as if winter disappeared and nice weather came flying in.
Just last night I was at Festival Foods Grocery Store and I was hanging out in the bread aisle. My initial goal was to find the good buns for our black and bleu burgers. However, there was no such luck as everyone else in the city was also grilling out.
There was one bag left with some very flattened buns in it and I snatched it up before anyone else could.
I was feeling completely disheartened while checking out, until I saw the envious looks from others in line. They had not gotten any kind of buns to take home so I guess was the lucky one!
BEFORE YOU KNOW IT
On the car ride home, I was thinking about how the time flew by and summer is almost here. There were so many things we had to get organized before weddings, camp-outs, and reunions started coming around.
Once I got home to my husband, Andrew, he was not very impressed with my bread choice but there was nothing that could be done about it so I went to check on the grill.
Opening the lid, I found a note from myself… It was reminding me that grill season meant I needed to start thinking of ideas for Memorial Day mailings. How could I have forgotten? In a little over a month, Memorial Day programs would be starting all over the metro.
Last year, I was too far behind schedule to put a mailing out to our families with the different programs. I was not going to fall behind the ball again.
SHOW THEM YOU CARE
Many of us consider Memorial Day to be a somber day of remembering. It is a day where we visit the graves of our relatives, a day where we post photographs of our grandparents or fathers, or a day where we attend a program.
Program times and locations are featured on the evening news, online, or through some local newspapers. Through past experience, it is quite difficult to find the current year’s events and oftentimes people just choose to not do the research to find a program.
Do the dirty work for your families, make the phone calls to past events and see if they are doing something again. Try to gain a little insight into what makes their program special and put it into a mailing. If they feature a program with a history of the weapons used at different war periods, put that in the mailing. If they have a fly over, put that in the mailing. If they have a senator speaking, put that in the mailing. You are doing the community a favor by allowing them to choose the best one for their taste.
Always ask the person in charge if you can get their address to send them a mailing. You will probably see that they will brag about how they were featured in it.
HOW DOES THIS HELP YOUR BUSINESS?
It is very important to look at this promotion through the eyes of a marketer. This type of mailing will allow you to get your name into people’s hands without overwhelming them with information about pre-planning. It is so easy to turn the focus onto promoting your local events instead of focusing on planning for death.
Remember to make things as easy as possible for people and include the following things about each program:
- Specific Title of the Program (if they have one)
- Date and Time
- Full Address
- Specific Location Within Address (i.e. “at the Guardian Angel Columbarium near the East Gate”)
- Short Description of Program and Something Unique About that Program
- A Phone Number for Questions
- Any Items They Should Bring (a lawn chair, a framed photograph, an umbrella, etc.)
This type of mailing can help your families gain trust and respect for you. Realistically, someone is going to mention it to a friend, let someone borrow their pamphlet, or call for an extra copy. When they are ready to pre-plan, your name will be in the forefront of their mind.
Lastly, don’t forget to attend some of the programs. The people in charge put countless hours into honoring our veterans. They will remember seeing you there and they will appreciate you!